Uncle Maynard's Treasure Trove of Direct Mail Knowledge

Uncle Maynard is so good to me. He gave me hundreds of direct-mail fundraising appeals that he'd been gathering. Now I'm studying them.

• Introduction
• Bragging is not fundraising
• The envelope makes no sense -- but it doesn't have to
• Organization finds a Donor of the Year
• The mystery of the unopened fundraising appeals
• The power of boring fundraising to not raise funds
• Junky letter might make designers gag, but it'll work
• The power of giving your donors choices
• Is your brand a prison?
• The power of artificially ugly fundraising
• How brochures kill direct mail fundraising
• Easy social proof for your donors
• What happens when you send a check to your donors?
• Here's a powerful way to get your envelope noticed and opened
• How "We'll never ask again" fundraising works
• Fundcrushing vs. fundraising: see the difference at work