Uncle Maynard is so good to me. He gave me hundreds of direct-mail fundraising appeals that he'd been gathering. Now I'm studying them.
- Introduction
- Bragging is not fundraising
- The envelope makes no sense -- but it doesn't have to
- Organization finds a Donor of the Year
- The mystery of the unopened fundraising appeals
- The power of boring fundraising to not raise funds
- Junky letter might make designers gag, but it'll work
- The power of giving your donors choices
- Is your brand a prison?
- The power of artificially ugly fundraising
- How brochures kill direct mail fundraising
- Easy social proof for your donors
- What happens when you send a check to your donors?
- Here's a powerful way to get your envelope noticed and opened
- How "We'll never ask again" fundraising works
- Fundcrushing vs. fundraising: see the difference at work
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